Beauty Industry

Diamond Wins Carton of the Year Award

This award, plus four others, were presented to Diamond Packaging - here's why.

Author Image

By: Jamie Matusow

Editor-in-Chief

Diamond Packaging won five awards at the 70th Annual North American Paperboard Packaging Competition, including Folding Carton of the Year, for the carton produced for Elizabeth Arden’s limited edition Sunflowers fragrance.

The carton imparts unusual depth and distinction through creative design, material selection, UV matte and gloss spot coating, embossing, and debossing. It was converted utilizing Neenah Paper Royal Sundance Ultra White Felt textured paperboard and offset printed with three PMS colors and dense black inks, in-line with UV matte and UV gloss spot coating.

UV matte coating contributes to the natural aesthetic of the Sunflowers carton and provides a striking contrast to the UV gloss spot coating used on the front panel text and sunflower graphic, according to the supplier.

The graphics were enhanced with embossed sunflower petals on the front and rear panels, and debossed text on the side panels, contributing to a unique visual and tactile presentation that stands out in the crowded retail environment.

Diamond Packaging also took home a Gold Award for the carton produced for L’Oreal Paris RevitaLift Triple Power Moisturizer; a Gold Award for its three-month corporate calendar, Excellence Award for Elizabeth Arden’s White Diamonds Gift Box; and an Innovation Excellence Award for L’Oreal’s Biolage Advanced Try Me Kits.

L’Oreal Paris RevitaLift Triple Power Moisturizer carton features decorative embossing, and foil stamping with a matte coating on the front, side, and top panels – with a secondary gloss foil stamp on the front and side panels for a striking contrast.

It was converted utilizing Iggesund Invercote G premium paperboard and offset printed with four color process, two PMS colors, opaque white, and transparent gold metallic inks, in-line with UV matte and UV gloss spot coating. This carton also features a specially-designed integrated insert provides protection for the primary container and prominently displays the product through the rigid window.

For Elizabeth Arden’s White Diamonds Gift Box, Diamond Packaging utilized its proprietary QuikSet structure, which consists of a reinforced base and lid that provides the look, feel, and finished edges of a rigid setup box.

L’Oreal’s Biolage Advanced Try Me Kits feature a carton with an auto bottom standable pillow pack design. It is a curvilinear structure that’s self-supporting and features tuck closures and a curved window. The top inside closure doubles as a perforated coupon for the customer’s next Biolage Advanced purchase.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters